Products & Services
From GEO audits and AI-ready content systems to AI Skills, X.com automation, Bing optimisation, and Gemini-focused Google strategy, we help brands build the signals AI systems need to understand, trust, and recommend them.
Decoding Dartmouth combines strategic consulting, content systems, technical optimisation, and purpose-built tools that help brands become more visible across AI search ecosystems.
We do not promise guaranteed rankings inside AI platforms. Instead, we build the signals, structures, and systems that increase the likelihood of being discovered, understood, cited, and recommended.
A deep review of how visible, understandable, and trustworthy your brand appears across AI-powered search systems.
Best for brands wanting to understand where they currently stand.
We optimise your brand presence for the platforms most likely to influence AI discovery.
ChatGPT's browsing and search experiences can draw from web search signals, and Bing remains an important discovery layer for Microsoft/OpenAI-powered search experiences.
Gemini and Google AI Overviews are closely connected to Google's search ecosystem.
Grok is deeply connected to the X ecosystem, which means brand activity, authority, commentary, and topical presence on X may become increasingly important.
A purpose-built tool that helps brands build consistent visibility on X.com in a way that supports discoverability across Grok and broader AI search ecosystems.
This tool does not “game” Grok. It helps brands show up consistently in the public conversations Grok may learn from, reference, or retrieve from.
We build structured content ecosystems that make your expertise easier for humans and AI systems to understand.
A dashboard for tracking AI search visibility over time.
Ongoing support for brands that want to build long-term AI search authority.
We design and build custom AI Skills that help businesses turn repeatable expertise, processes, and workflows into usable AI-powered systems.
AI Skills help businesses move from “using AI occasionally” to building repeatable AI-powered systems that improve how teams work, create, research, and publish.
How AI Skills Support GEO
AI Skills can help brands build and maintain their AI search visibility by making key GEO activities repeatable.
Runs a structured audit of a brand's AI discoverability, content clarity, citation gaps, and authority signals.
Checks how a brand appears across relevant AI search prompts and tracks changes over time.
Turns expert knowledge into AI-readable articles, FAQ pages, glossary entries, comparison pages, and service explainers.
Helps create consistent X.com posts, replies, threads, and commentary designed to build topical authority for Grok visibility.
Transforms founder insights into structured thought leadership that supports brand authority.
Compares how competitors appear across AI answers, search results, citations, and content ecosystems.
Creates monthly GEO visibility reports for clients, showing progress, gaps, experiments, and recommendations.
Transparency Note
AI Skills do not magically make brands rank in AI search. They make the work of building authority, consistency, structure, and visibility more repeatable — which is what mature GEO actually requires.
See where your brand currently stands across AI search systems.